How Does Digital Transformation Happen? The Mastercard Case

Furr Nathan; Shipilov Andrew; Duvauchelle Antoine

Product #:IN-2403

Supplier:INSEAD

Discipline:Strategy

Setting:Global

Details:Case (PDF) • 12 pages • 2022-04-08

Subjects:

Strategy

Industries:

Financial service sector

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$9.71

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The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems. With the objective to stop competing with other payment processing firms (like Visa or Amex) and start competing with cash, Mastercard has moved from an undifferentiated processor of payments to a builder of unique technological platforms. The case has two parts, A and B.

Learning Objectives

- Illustrate a four-step digital transformation journey
- Demonstrate how companies can build innovation pathways for digital transformation and beyond
- Provide examples of successful ecosystem building strategies in for-profit and non-for-profit sectors