How Ferrari Hit the Brakes on a Deepfake CEO

Name: How Ferrari Hit the Brakes on a Deepfake CEO (English version)
SKU: SMR66333

Sandra Galletti; Massimo Pani

Product #:SMR66333

Supplier:MIT Sloan Management Review

Discipline:Finance

Details:Article (PDF) • 9 pages • 2024-05-10

Subjects:

Personal finance Risk management AI and machine learning Finance and investing Strategy Technology and analytics

Industries:

Financial service sector

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In July 2024, a Ferrari executive received several WhatsApp messages that appeared to have been sent by CEO Benedetto Viga. But this was a deepfake — a highly realistic video, image, text, or voice that has been generated using technology, including AI. This scam attempt is a wake-up call for organizations and executives and offers important lessons. Here, deepfake experts share seven steps organizations can take to protect their financial assets and reputations from deepfake threats.