How Social Media Can Be Used to Dialogue With the Customer

Name: How Social Media Can Be Used to Dialogue With the Customer (English version)
SKU: 9B10TA08

Jeff Saperstein; Hunter Hastings

Product #:9B10TA08

Supplier:Ivey Business Journal

Discipline:Marketing

Details:Article (PDF) • 12 pages • 2010-01-01

Subjects:

Social media Web-based technologies Sales and marketing Marketing

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Using social media effectively is still elusive for many organizations. The best-practice example below, featuring Microsoft and its advertising agency, will help those trying to understand and apply social media learn how to do so and get optimal results