Hurry Hard: The Entrepreneurial Business of Sport and Curling

David Granite is a young curler coming off his greatest success and is trying to figure out if and how he can leverage it. He reaches out to, and solicits advice from Brad Gushue, Canada’s all-time most successful curler—a six-time national champion and Olympic gold medallist. In this case we explore the world of curling as both a sport and a business, through the experienced eyes of Gushue, and Granite’s decision of whether to commit to a career at the top of the sport. In doing so, we gain insights into the world of sports and the mindset and decision-making of entrepreneurs.