Hurry! Only 3 left in stock! When scarcity signals are most powerful

Name: Hurry! Only 3 left in stock! When scarcity signals are most powerful (English version)
SKU: ART-3397-E

Calvo, Eduard; 15869|Cui, Ruomeng; 16018|Wagner, Laura

Product #:ART-3397-E

Supplier:IESE Publishing

Discipline:General Management

Details:Article (PDF) • 7 pages • 2020-04-01

Subjects:

Leadership and managing people Management

Your Price:

$10.54

Purchase this material with a free Educator Account and enjoy more benefits:

Free Educator Copy
Free Teaching Notes
Build your coursepack
Discounted academic price

Many retailers disclose product availability to get customers to buy, but does it really boost sales and profits? By studying this effect in online retail, we identify the contexts where scarcity signals are most powerful.