IBM Newco: 科技巨头之争中的高风险分拆 IBM Newco: A High-Stakes Spinoff Amid a Battle of the Tech Titans (Simplified Chinese version)

在2021年1月1日成为NewCo首席执行官（CEO）两个月后，马丁·施罗特面临着一项艰巨任务，即在极短的时间内为IBM即将分拆的托管基础设施服务部分（代号NewCo）打造独特的战略和身份。这一分拆计划于2020年10月8日由IBM CEO阿温德·克里希纳宣布，NewCo是一项高风险的战略举措，旨在“通过专注创造价值”和“提高敏捷性，专注于不断变化的客户需求和卓越交付”。一旦分拆完成，NewCo将迅速成为全球领先的托管基础设施服务提供商，年收入190亿美元，员工9万人，客户4,600家，覆盖115个国家，其中包括75%以上的财富100强企业。由于分拆预计在2021年底完成，施罗特只有短短几个月的时间来制定战略、招募领导团队、定义公司新形象、确保与IBM的“牢固战略关系”，并将数千名客户和万名员工引入新公司。成功需要多个因素迅速而无缝地协同合作。施罗特对如何以最佳方法应对这些挑战感到迟疑不决。他唯一确定的是只许成功不许失败，而且时间有限。

Two months after his January 1, 2021, appointment as chief executive officer (CEO) of NewCo, the code name for the soon-to-be spun off managed infrastructure services portion of International Business Machines Corporation (IBM), Martin Schroeter was faced with the daunting prospect of creating a distinct strategy and identity for a huge company in a very short time frame. Announced on October 8, 2020, by IBM’s CEO, Arvind Krishna, NewCo was a high-stakes strategic move to “create value through focus” and “increased agility to focus on evolving customer needs and delivery excellence.” Once spun off, NewCo would immediately become the world’s leading managed infrastructure services provider, with US$19 billion in revenue, 90,000 employees, and 4,600 customers, including more than 75 per cent of the Fortune 100 across 115 countries. With the spinoff expected to be complete by the end of 2021, Schroeter had only a few months to craft a strategy, recruit a leadership team, define a new identity for the company, ensure a “strong strategic relationship” with IBM, and bring thousands of customers and tens of thousands of employees into NewCo. Success required many pieces to come together rapidly and seamlessly. Schroeter was unsure how best to address these challenges. All he knew was that failure was not an option and that time was short.