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Product cover image for Icario Health: AI to Drive Health Engagement

Icario Health: AI to Drive Health Engagement

Edelman, David C.

Product #:523025
Supplier:Harvard Business School
Discipline:Marketing
Setting:United States
Details:Case (PDF) • 14 pages • 2022-08-31 (Rev: 2023-01-27)

Subjects:

MarketingStrategySales and marketingSales and marketingMarketing

Industries:

Healthcare sector

Geography:

United StatesNorth America
Your Price:$12.40

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Icario Health has built a market-leading AI engine to help health insurers drive better health behaviors for their members, enabling the insurers to improve their Medicare.

Learning Objectives

An opportunity to teach the basics of an AI marketing engine, how it works in healthcare, and what are the challenges as the environment changes.
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Case Study: Icario Health: AI to Drive Health Engagement (English version) | Ivey Publishing