IEC in Sports

Name: IEC in Sports
SKU: 9B11E039_P

Singfat Chu; Josh Burack

Product #:9B11E039_P

Supplier:Ivey/NUS

Discipline:General Management, International Business, Management Science

Setting:Thailand, 2011

Details:Case (PDF) • 3 pages • 2012-02-03

Your Price:

$9.71

Language:

Format:

Purchase this material with a free Educator Account and enjoy more benefits:

Free Educator Copy
Free Teaching Notes
Build your coursepack
Discounted academic price

A Stockholm-based sports broadcasting firm with five international offices is facing uncertain contract renewals by its current clients from several geographic territories. It must determine the likelihood of profitability if it purchases the global broadcasting rights of the Portuguese Soccer League (Liga Zon Sagres) for the upcoming 2011-2012 season.

Learning Objectives

The case is suitable in courses that cover simulation. It is an ideal tool to handle probabilistic assumptions that are made on (1) the likelihood of each client renewing or else finding a back-up client and (2) the estimated revenue from current and back-up clients. Using simulation, students construct a distribution of total revenue straddling the 11 uncertain territories, and estimate the risk of losing money if the global broadcasting rights are purchased. The case provides for a lively discussion on risk management, business negotiations, and managerial decision making.

IEC in Sports

Subjects:

Industries:

Geography:

Learning Objectives