Iggy's Bread of the World

Name: Iggy's Bread of the World (English version)
SKU: 801282

Gendron, Alexis; McGinn, Kathleen L.

Product #:801282

Supplier:Harvard Business School

Discipline:Organizational Behaviour/Leadership

Setting:Massachusetts, 2000

Details:Case (PDF) • 14 pages • 2000-11-13 (Rev: 2001-03-29)

Your Price:

$11.64

Purchase this material with a free Educator Account and enjoy more benefits:

Free Educator Copy
Free Teaching Notes
Build your coursepack
Discounted academic price

In January 1994, Igor and Ludmilla Ivanovic opened the doors of their bakery, Iggy's Bread of the World. This case describes their unusual mission statement and the way in which they try to bring a social consciousness mentality to a for-profit business. Six years later, they have grown beyond their physical and administrative capacity. The Ivanovics must decide how to reconfigure the leadership structure of the company without losing their control over the fundamentals.

Learning Objectives

Explores direct vs. indirect influence, focusing on the difficulties inherent in learning effective indirect influence tactics where one is accustomed to using direct influence. Also explores issues in corporate culture and corporate reorganization.

Iggy's Bread of the World

Subjects:

Industries:

Geography:

Learning Objectives