IKEA (Canada) Ltd.- 1986 (Condensed)

Name: IKEA (Canada) Ltd.- 1986 (Condensed) (English version)
SKU: 9A88M010

Paul W. Beamish

Product #:9A88M010

Supplier:Ivey

Discipline:General Management, International Business

Setting:Canada, Sweden, USA, 1986

Details:Case (PDF) • 14 pages • 1988-01-01 (Rev: 2000-02-23)

Your Price:

$9.71

Language:

Format:

Purchase this material with a free Educator Account and enjoy more benefits:

Free Educator Copy
Free Teaching Notes
Build your coursepack
Discounted academic price

The mid-1986 Sears new catalogue contained a 20-page section called Elements. This section bore a striking resemblance to the format of an IKEA catalogue, and the furniture being offered was similar to IKEA'S knocked-down self-assembly line. The head of IKEA'S North American operations wondered how serious Sears was about its new initiative and what, if anything, IKEA should do in response.

Learning Objectives

This case can be used in a Strategic Management course. The IKEA-Sears Business Systems are presented in sufficient detail to provide the opportunity for a good understanding of how competitive strategies vary. Sufficient data exist on both companies to construct preliminary value chains. Students will develop an appreciation of how firms develop competitive advantage in different areas, and how vulnerable they might be to direct competitors attempting to overcome any disadvantage.

IKEA (Canada) Ltd.- 1986 (Condensed)

Subjects:

Industries:

Geography:

Learning Objectives