<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for In The ClearZone: Ozone in a COVID-19 World

In The ClearZone: Ozone in a COVID-19 World

Larry Plummer, Angela Zhang

Product #:W25270
Supplier:Ivey
Discipline:Entrepreneurship, Strategy
Setting:Canada, 2020
Details:Case (PDF) • 10 pages • 2021-10-14

Subjects:

CovidHealth and wellnessEntrepreneurshipStrategy

Industries:

Fabrication and manufacturing

Geography:

North AmericaCanada
Your Price:$10.54

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

In The ClearZone (ClearZone), founded in 2020 by Jenessa and Madison Olson, was a sanitization service start-up that used ozone technology to disinfect commercial and residential spaces. The sisters started ClearZone when their existing business, STMNT, a successful online clothing rental business, was put on hold because of the COVID-19 pandemic. Noticing a heightened need for disinfectant services in response to the pandemic, the sisters took the opportunity to use their business skills, build on their concerns for environmental sustainability, and support clients attempting to create safe environments. ClearZone experienced exponential growth and was now considering its next step in expanding the business.

Learning Objectives

This case demonstrates the decision and challenges associated with establishing a new venture amid the COVID-19 crisis. It is designed for an entrepreneurship or strategy course and can be taught at the undergraduate, graduate, and executive level. After working through the case and assignment questions, students will be able to achieve the following objectives:
  • Identify the events that lead to new venture creation.
  • Analyze how COVID-19 caused small businesses to pivot their operations.
  • Recognize the role of the COVID-19 pandemic as a turning point for entrepreneurial ventures.
  • Understand the entrepreneur’s perspective in making decisions when pursuing growth opportunities.
  • Compare and analyze the different modes of expansion as well as the option to either manufacture or source machinery.
Loading
Case Study: In The ClearZone: Ozone in a COVID-19 World (English version) | Ivey Publishing