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Product cover image for Indiahikes: Treading the Untrodden Trail

Indiahikes: Treading the Untrodden Trail

Swapnil Garg; Sanjeev Tripathi

Product #:9B20M051
Supplier:Ivey/ISB
Discipline:Entrepreneurship, International Business, Strategy, Sustainability
Setting:India, 2018
Details:Case (PDF) • 13 pages • 2020-03-31

Subjects:

Organizational valuesOrganizational cultureBusiness managementLeadership and managing peopleEntrepreneurshipInternational businessStrategyManagement

Industries:

Media, entertainment, and professional sports

Geography:

AsiaIndia
Your Price:$9.71

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Founded in 2008, Indiahikes provided professionally managed treks to individuals, groups, schools, colleges, and corporations across India. Indiahikes began with the objective to popularize trekking in India by promoting treks and providing essential information. Before long, the organization began organizing treks and developing a community of trekkers. By 2018, Indiahikes had the largest online trekking community and was India’s biggest trekking organization. Having reached a crucial point in its growth, the company needed a strategy to reach its full potential as the top community-led organization. However, it needed to earn adequate profits for continued investment into trek documentation and to develop trekking communities across India. Indiahikes also needed to address capacity constraints, market saturation, the retention of trained staff members, and conflicts with regional trek operators. Its growth path required exploring opportunities and making important decisions.

Learning Objectives

This case is suitable for MBA or Executive MBA courses in marketing, entrepreneurship and venture growth, and strategy for a community-led organization. The instructor can bring a holistic perspective to the case discussion by linking the various disciplines. Therefore, it is an ideal case for a final session in a course. The case also provides a powerful context for discussing how a community-led organization in an emerging economy can implement a blue ocean strategy. After working through the case and assignment questions, students will be able to
  • understand how organizing a previously unorganized market can lead to value creation and the capture of a blue ocean market;
  • understand how an organization's mission and vision are shaped by its value system; and
  • recommend how a community-led organization can implement growth strategies that maintain a balance between growing the community and growing the business.
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Case Study: Indiahikes: Treading the Untrodden Trail (English version) | Ivey Publishing