Influencer’s Image: Crafting a Strong Career and Personal Brand

Name: Influencer’s Image: Crafting a Strong Career and Personal Brand (English version)
SKU: W36973

Aditya Gulia, Jatin Pandey, Himanshu Rai

Product #:W36973

Supplier:Ivey

Discipline:Marketing, Organizational Behaviour/Leadership

Setting:India, 2023

Details:Case (PDF) • 13 pages • 2024-05-23

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In 2023, Vasudha Rai had positioned herself as a brand in the health, wellness, and beauty market in India, with a cumulative 92,000 followers across platforms. To strengthen her personal brand moving forward, she conducted a brand audit. Basedon the results of the audit, she had to make a choice about where she should she invest her resources. She had multiple options to consider. She could (1) stick to her present plan of utilizing every platform available, (2) concentrate on one platform and make the most of its features, or (3) work on a smaller, select combination of platforms going forward. What would help her reach her goal of becoming a key opinion leader in this market?

Learning Objectives

This case provides students with the opportunity to do the following:

Examine new types of careers in the evolving work environment.
Understand influencer marketing as a business strategy and the role of influencers in advertising.
Describe personal branding and the management of a personal brand.
Ascertain the process of a personal brand audit and the reasons why it might be undertaken.

Influencer’s Image: Crafting a Strong Career and Personal Brand

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Learning Objectives