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Product cover image for Innovation at Volkswagen: The Story of Digital:Lab

Innovation at Volkswagen: The Story of Digital:Lab

Feinberg, Yossi;Scott, Mitchel;Orleans, Amadeus

Product #:E-680
Supplier:Stanford University
Discipline:Entrepreneurship
Setting:Germany
Details:Case (PDF) • 13 pages • 2020-04-15

Subjects:

EntrepreneurshipInnovation

Geography:

GermanyEurope
Your Price:$9.71

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The case follows the design and creation of a software innovation lab at Volkswagen. Particular issues explored include the role and structure of internal innovation groups, establishing culture and defining business models for innovation, and developing strategy for innovation in an established enterprise environment.

Learning Objectives

Students will discuss lessons in creating innovation groups, defining culture, designing business and operating models, and broader strategy around corporate innovation groups in the large enterprise context.
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Case Study: Innovation at Volkswagen: The Story of Digital:Lab (English version) | Ivey Publishing