Intel Corporation: The AI for Youth Initiative

The Intel AI for Youth case tells the story of a global educational initiative spearheaded by Intel’s public affairs group. Intel executives are seeking to establish artificial intelligence (AI) education and skilling programs for public school systems in international markets that are important to Intel’s business. The key decision point of the case is how to bring a program that has already been successfully introduced in nine different countries to Intel’s home market in the United States. Behind this core decision are the larger questions about the creating and capturing the value of corporate responsibility and sustainability initiatives.At the time of the case, Intel is making big bets on being a leader in the emerging AI economy, a market that some analysts see growing to nearly $16 trillion within this decade. If Intel can successfully capture a substantial portion of this growth, AI will be a major business line for the company. By analyzing the case, students discover the multiple ways that the AI for Youth initiative supports the development of this market and allows discussion of how Intel can benefit from its growth.