International Trade Options for the Exotic Spectacled Caiman

This case make the analysis of potential markets for the internationalization of the company Saurios and, especially, to the selection and entry modes to these markets. It is developed from the reflections and analysis of Juan Manuel, owner of Saurios and Jorge, his partner. This entrepreneur has technical know-how in the production of caiman, but little knowledge and experience in international markets. For this reason, he has dedicated himself to researching and learning about international marketing and negotiation, so that, with as much information as possible, he can make the best decision to internationalize his company. For him it is clear that the way forward is to sell his products in international markets, since the Colombian market does not offer him greater opportunities. He is also aware that his company's future depends on its internationalization. Therefore, the company's survival depends on its internationalization. The case tells the story of Juan Manuel and Jorge's search for information and after months of research and analysis, they confirm that they have great opportunities for their products. The case presents the viable alternatives for the entrepreneurs to enter international markets: exporting the leather directly to Spain and the meat to Hong Kong, exporting the leather to Italy through an international agent or broker, and entering into a joint venture with a Japanese company to sell the leather in that country. ICESI' case collection