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Product cover image for Internationalization Strategy Of Chinese Private Enterprises In Europe (Chemre: Learn From Crisis)

Internationalization Strategy Of Chinese Private Enterprises In Europe (Chemre: Learn From Crisis)

Greeven, Mark; Yue, Tao; Yang, ShengYun

Product #:RSM-IVEY-046-1A
Supplier:Erasmus University
Discipline:General Management, International Business
Setting:Asia; China; Europe, 2008
Details:Case (PDF) • 10 pages • 2011-12-01

Subjects:

InternationalizationInternational businessLeadership and managing peopleBusiness managementManagementInternational business

Industries:

Information technology and telecom sector

Geography:

ChinaAsiaEurope
Your Price:$10.54

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This is part of a case series. ChemRe EU was incorporated in 2008 in the Netherlands to support its Chinese client companies in registering chemical substances in their exports, in accordance with REACH regulations. ChemRe had hoped to use its European subsidiary to expand business beyond carrying out REACH registration tasks, but a crisis during 2009 and 2010 forced ChemRe to reassess its ambition in Europe.

Learning Objectives

Understand the motives of private Chinese enterprises for internationalization based on a resource-based view (pull factors), transaction cost economics (push factors), and international business (firm-specific ownership advantages); Understand the conditions for internationalization for private Chinese enterprises based on host and home country institutions, sectors, and firms; Analyze an international business model based on strategic orientation, internal and external challenges and opportunities, value creation, and value capture; Explore the potential challenges and solutions for a private enterprise’s internationalization process moving from a developing market to a developed market
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Case Study: Internationalization Strategy Of Chinese Private Enterprises In Europe (Chemre: Learn From Crisis) (English version) | Ivey Publishing