Internationalization Strategy Of Chinese Private Enterprises In Europe (Shuguang: Learn By Doing)

Name: Internationalization Strategy Of Chinese Private Enterprises In Europe (Shuguang: Learn By Doing) (English version)
SKU: RSM-IVEY-046-1C

Greeven, Mark; Yue, Tao; Yang, ShengYun

Product #:RSM-IVEY-046-1C

Supplier:Erasmus University

Discipline:General Management, International Business

Setting:Asia; China; Europe, 2008

Details:Case (PDF) • 9 pages • 2011-12-01

Subjects:

Internationalization International business Leadership and managing people Business management Management International business

Geography:

China Asia Europe

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$10.54

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This is part of a case series. Shuguang Europe was established in 2008 in the Netherlands. Initially set up to handle REACH registrations for its headquarters in China, it soon engaged in overseas sales, purchase of raw materials for its headquarters, and customer relationship management. With minimum understanding of Dutch laws and regulations and little help from professional service firms in the Netherlands, Shuguang Europe ran into trouble managing daily business until it switched accounting and logistics firms. After getting on the right track with daily operations, Shuguang Europe began to contemplate on a new business model.

Learning Objectives

Understand the motives of private Chinese enterprises for internationalization based on a resource-based view (pull factors), transaction cost economics (push factors), and international business (firm-specific ownership advantages); Understand the conditions for internationalization for private Chinese enterprises based on host and home country institutions, sectors, and firms; Analyze an international business model based on strategic orientation, internal and external challenges and opportunities, value creation, and value capture