Invento Robotics: Launching Humanoid Robots
M Harshvardhan; Bipul Kumar
Product #:9B21A019
Supplier:Ivey
Discipline:Marketing
Setting:India, 2017
Industries:
Your Price:$9.71
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Learning Objectives
- Product market fit, by analyzing the overall environment and relevant contextual factors.
- Different aspects of branding, using the appropriate framework.
- The pros and cons of different pricing methods, including cost-plus pricing, value-based pricing, and competitor-based pricing.
- Qualitative and quantitative aspects of distribution policies, and whether to use a strategy employing a direct sales force, independent sales representatives, or a mixture of the two.
- Integrated marketing communication, through applying the appropriate framework.