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Product cover image for Investic: Charting a New Direction (B)

Investic: Charting a New Direction (B)

Santos, Filipe;Latham, Nicholas

Product #:IN-S427
Supplier:INSEAD
Discipline:Entrepreneurship
Details:Supplemental Case (PDF) • 5 pages • 2006-01-03

Subjects:

EntrepreneurshipBusiness models
Your Price:$4.62

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This case series of a failed startup in the financial services market illustrates three of the key issues in launching a new business - the role of a strong and cohesive founding team, the problem of lack of credibility faced by new ventures, and the importance of developing elements of novelty or innovation in the proposed business model.

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Supplemental Case Study: Investic: Charting a New Direction (B) (English version) | Ivey Publishing