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Product cover image for Investing in Nautilus, Inc.: To the Ground or to the Moon

Investing in Nautilus, Inc.: To the Ground or to the Moon

Ian Dunn, Soomy Zimmo

Product #:W32691
Supplier:Ivey
Discipline:Accounting, Finance
Setting:Canada, United States, 2022
Details:Case (PDF) • 10 pages • 2023-10-11

Subjects:

Impact investingCorporate social responsibilityFinance and investingAccounting

Industries:

Media, entertainment, and professional sports

Geography:

North AmericaCanadaUnited States
Your Price:$9.71

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In August 2022, a Canadian investor, Adam Eissa, was considering making an investment in Nautilus Inc. (Nautilus). Nautilus was a manufacturer of connected home fitness equipment that was experiencing financial volatility amid the COVID-19 pandemic. Before coming to a decision, Eissa wanted to analyze the financial data from Nautilus’s annual report and complete a business size-up of its corporate strategy.

Learning Objectives

This case is best positioned as a financial analysis case in an undergraduate business course. The analysis in this case is designed to be introductory in nature. After working through the case and assignment questions, students will be able to do the following:

  • Perform an external analysis of an industry and competition.
  • Perform an internal analysis of a company’s strengths and weaknesses.
  • Prepare and analyze a statement of cash flows.
  • Calculate and interpret financial ratios as analytical tools for business decision-making.
  • Make an investment decision using both quantitative and qualitative information.
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Case Study: Investing in Nautilus, Inc.: To the Ground or to the Moon (English version) | Ivey Publishing