Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry

Name: Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry (English version)
SKU: SCG-517

Jeremy B. Dann, Michael Glassman

Product #:SCG-517

Supplier:Greif Center for Entrep. Studies-USC Marshall

Discipline:Entrepreneurship

Details:Case (PDF) • 25 pages • 2016-10-12

Subjects:

Business and government relations Business models Entrepreneurship Innovation International business Strategic alliances Government Corporate strategy Business management Strategy Entrepreneurship

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Experienced radio entrepreneur Jeff Smulyan finds an opportunity to embed FM-capable chips into US smartphones, enabling users to listen to over-the-air broadcasts for the first time. His company creates the app and the ecosystem that seems like it will be mutually beneficial to broadcasters, advertisers and artists. Still, Smulyan and his team ponder how to keep industry giants committed to NextRadio and how soon the venture should tap into international markets.

Learning Objectives

Analyzing new business models and judging attractiveness to different players in industry. Discussing techniques in managing partnerships and coalitions. Examining the career path (including all of the ups and downs) of an entrepreneur.