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Jet Airways: Flying into the ground

Banga, Charu; Kumar, Abhay; Deodhar, Swanand

Product #:STR0466
Supplier:Indian Institute of Management Ahmedabad
Discipline:Organizational Behaviour/Leadership
Setting:India
Details:Case (PDF) • 17 pages • 2022-05-11

Subjects:

Organizational cultureOrganizational behavior

Industries:

Fabrication and manufacturing

Geography:

IndiaAsia
Your Price:$10.54

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In 2018-19, Jet Airways stood nearly grounded. An airline that, just 5 years ago, had spread its wings across the world witnessed a stunning turnaround in its fate. The company appeared to face a perfect storm, with competition from low-cost carriers and increasing fuel prices. To excel and be a market leader, Jet Airways made big-ticket acquisitions and floated multiple low-cost offerings. However, none of these efforts seemed to have paid off as the company faced complete suspension of its operations. The case examines possible causes for the decline in the company's fortunes.

Learning Objectives

The case covers a range of issues involving the dramatic downfall of Jet Airways as an organisation. More specifically, it has three key teaching objectives: (a) To critically analyse how exogenous changes in the business environment, as well as senior management decisions, could collectively influence the fortunes of an organisation, that, on many fronts, could be viewed as a success story. (b) To assess the importance of different types of board memberships. In particular, the absence of independent directors is a concerning development as these directors are appointed to uphold the stakeholder's welfare (Section 5, Teaching Case). The importance of board members has been provided subtly in the case. During the class discussions, the Instructor is expected to guide students to this point. (c) To discuss alternate scenarios that are expected to bring forth strategic avenues at Jet’s disposal. It is particularly important to allow students a chance to reflect on the series of decisions and examine whether they would have made a different decision.
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Case Study: Jet Airways: Flying into the ground (English version) | Ivey Publishing