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Product cover image for JetBlue Ventures in 2024: The Evolution of a CVC

JetBlue Ventures in 2024: The Evolution of a CVC

Burgelman R; Joshi R

Product #:SM-388
Supplier:Stanford University
Discipline:Strategy
Setting:USA, 2024
Details:Case (PDF) • 15 pages • 2024-01-01

Subjects:

StrategyVenture capital

Industries:

Financial service sector

Geography:

United States
Your Price:$9.71

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JetBlue Ventures is the corporate venture capital arm of JetBlue Airways. The case describes the evolution and growth path of JetBlue Ventures as it used its investment team and operations team to successfully invest in 53 start-ups over 8 years. It also explores the balance the entity tries to strike between strategic returns and financial returns. As the case concludes, it contemplates an opportunity for JetBlue Ventures to become self-funding thereby lessening the need for the parent, JetBlue Airways to provide capital on an annual basis.

Learning Objectives

Explore how the corporate venture capital concept can be used by large established firms to identify and ingest external innovation. Also, analyze the challenges and opportunities a corporate venture capital entity faces in fulfilling strategic and financial expectations.
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Case Study: JetBlue Ventures in 2024: The Evolution of a CVC (English version) | Ivey Publishing