in JFY, a smaller machine tool manufacturer from China. With this acquisition, Trumpf wanted to
enter the fast-growing low-cost segment of the market. Until then, JFY had performed very well on the
Chinese market, but the company's success increasingly waned after the acquistion. Other Chinese
competitors performed significantly better. After JFY even had to report losses for the first time in
2019, Trumpf changed the management at JFY. Under the new management, initial successes were
achieved, but even two and a half years later, JFY still did not reach the profit targets which all
business units at Trumpf had to meet. In a Trumpf management meeting in October 2022, a decision
was therefore to be made as to whether JFY should remain part of Trumpf or be sold off again.
JFY by Trumpf
Olfa Plötner
Product #:ESMT-323-0199-1
Supplier:ESMT European School of Management and Technology
Discipline:General Management
Setting:China; Europe
Industries:
Your Price:$9.71
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Learning Objectives
2. Train their ability to identify and analyze in complex situations decision-relevant factors including
those which are beyond the obvious
3.Train their ability to evaluate pro and con arguments and to think about future consequences,
including organizational and social implications