John Deere Reman: Creating Value Through Reverse Logistics

P. Fraser Johnson; Ramasastry Chandrasekhar

Product #:9B18D008_P

Supplier:Ivey

Discipline:Operations Management

Setting:Canada, 2017

Details:Case (PDF) • 8 pages • 2018-05-04

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The factory manager of John Deere Reman, located in Edmonton, Canada, was preparing for a meeting in September 2017, with the general manager of Global Reman Operations and Marketing at the company's head office in Springfield, Missouri. John Deere’s remanufacturing operations had been steadily improving over the last decade. The purpose of the meeting was to discuss opportunities for changes to John Deere’s remanufacturing operation that would provide value to the company, improve customer service, and support the company’s commitment to environmental sustainability.

Learning Objectives

This case can be used in courses on operations management, supply chain management, logistics or sustainability in either an undergraduate, MSc, or MBA program. It provides an opportunity to explore the operational and strategic trade-offs in a reverse supply chain. After the completion of this case, students will be able to

understand the unique operational aspects of a reverse flow supply chain;
identify the opportunities to make improvements through the integration of broader business processes with remanufacturing operations; and
develop alternatives and prepare a viable plan that aligns with business units and corporate strategy.

John Deere Reman: Creating Value Through Reverse Logistics

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Learning Objectives