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Product cover image for JX Group: Private Eldercare Expansion in China

JX Group: Private Eldercare Expansion in China

Xianhuan Chen, Meihua Shen, Yuguang Xie, Rui Zhang

Product #:W26003
Supplier:CEMS Collection
Discipline:Entrepreneurship, General Management
Setting:China, 2019
Details:Case (PDF) • 10 pages • 2022-07-08 (Rev: 2026-05-13)

Subjects:

Social entrepreneurshipEntrepreneurship

Industries:

Healthcare sector

Geography:

AsiaChina
Your Price:$9.49

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When it was founded in Hefei, China, in 2001, Jiujiu Xiyanghong Group (JX) started as a single private nursing home with fifty beds. Over its eighteen-year history, JX had maintained rapid growth; as of 2019 the company had 1,531 elderly people living in its facilities, and Xie Qiong estimated that elders residing at JX represented 36 per cent of all 4,205 people living in Hefei eldercare institutions. However, the Hefei eldercare market was witnessing rapid expansion from the entry of Chinese and foreign companies, state-owned enterprises, and investment funds. The founder wondered how JX should manage this situation.

Learning Objectives

This case is well suited for courses in social entrepreneurship, social enterprise, and corporate social responsibility at the undergraduate and graduate level. This case is designed to help students understand social entrepreneurship and the attributes of social entrepreneurs, as well as how to identify and develop social entrepreneurship opportunities. It may also serve as a reference for eldercare companies. After completion of this case, students will be able to accomplish the following objectives:
  • Understand the characteristics of social entrepreneurship and social enterprises.
  • Analyze the attributes of social entrepreneurs.
  • Explore the factors influencing the identification and development of social entrepreneurship opportunities.
  • Understand how social enterprises create value and achieve the correlation between economic value and social value.
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Case Study: JX Group: Private Eldercare Expansion in China (English version) | Ivey Publishing