Kaffeine: The Nepalese Café Opportunity
Kevin Xo; Zach Hamel; Eric Morse
Product #:9B17M084_P
Supplier:Ivey
Discipline:Entrepreneurship, General Management, International Business
Setting:Nepal, 2013
Industries:
Your Price:$9.71
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Learning Objectives
- Analyze the attractiveness of an industry using Porter’s five forces framework.
- Consider the additional challenges of starting a business in an emerging market.
- Assess target market, pricing, and sourcing strategies.
- Perform basic financial analysis, such as profit projection and payback, to quantitatively justify a business launch decision.