Kara LeBlanc and MedReddie: Navigating Growth in a Health Tech Start-Up

Name: Kara LeBlanc and MedReddie: Navigating Growth in a Health Tech Start-Up (English version)
SKU: W49802

Neil Maltby, Erica Cameron

Product #:W49802

Supplier:Ivey

Discipline:Entrepreneurship, Finance

Setting:Canada, 2026

Details:Case (PDF) • 10 pages • 2026-07-15

Your Price:

$10.54

Purchase this material with a free Educator Account and enjoy more benefits:

Free Educator Copy
Free Teaching Notes
Build your coursepack
Discounted academic price

MedReddie was an artificial intelligence–driven health care procurement platform founded by Kara LeBlanc in 2023. Based out of Saint John, New Brunswick, Canada, MedReddie’s platform helped streamline global health care supply chains and save medical procurement users more than 250 hours per project, all while providing up-to-date data and information to help its users make the best decisions, faster. LeBlanc had led a preliminary market penetration strategy in Canada and the US, and her early success in these markets helped secure a CA$2 million seed round in autumn 2025. It was now November 2025 and LeBlanc faced several strategic decisions: to continue to expand within the US and Canada; to expand internationally into Europe; or to try to enter other industries, such as defence.

Learning Objectives

This case is well suited to an undergraduate entrepreneurship or entrepreneurial finance course.

After studying this case, students should be able to do the following:

Apply the effectuation model of how entrepreneurs make decisions under uncertainty.
Profile the experience of a woman-founded tech start-up.
Analyze the experience of a small, rapidly growing venture in the global med-tech industry, including the dilemma of choosing between competing growth opportunities.

Kara LeBlanc and MedReddie: Navigating Growth in a Health Tech Start-Up

Subjects:

Industries:

Geography:

Learning Objectives