Katoen Natie (KTN) Enters Asia

Name: Katoen Natie (KTN) Enters Asia (English version)
SKU: IN-S563

Butler, Charlotte;Van den Berghe, Dirk

Product #:IN-S563

Supplier:INSEAD

Discipline:General Management

Details:Case (PDF) • 16 pages • 2005-10-01

Subjects:

Strategy Logistics Organizational culture Innovation Internationalization Entrepreneurship

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KTN is a Belgian-based logistics firm that over the last decade has successfully expanded throughout the world. Its growth strategy has been based on an innovative approach to organisational and HRM issues, and a business model that emphasises value-added, high tech services. The specific context of the case is KTN's recent entry into Thailand and the next logical place for expansion is China. But for how much longer can KTN continue to operate in this way?