KFA, Inc.: Building the Future

Name: KFA, Inc.: Building the Future (English version)
SKU: 822046

Applegate, Lynda M.; Adams, Elizabeth M.

Product #:822046

Supplier:Harvard Business School

Discipline:Entrepreneurship

Setting:United States, 2021

Details:Case (PDF) • 18 pages • 2021-11-15 (Rev: 2022-01-07)

Subjects:

Developing countries Entrepreneurship Growth strategy Information systems Social and global issues Corporate strategy Technology and analytics Entrepreneurship

Geography:

United States North America

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$12.40

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In 2021, Greg Bush, Jr., owner, president, and CEO of KFA, Inc. is working with his leadership team to plan for the future. KFA provides consulting services on software and project management needs for infrastructure projects. Bush and his team have just debuted a new product, PHAZE, which offers a low-cost option for the industry. He's exploring several options for growth - selling PHAZE in the developing world, targeting smart city projects, or focusing on KFA's core consulting business now that the Biden infrastructure bill has been signed into law. Which path should he choose?