Kingdom Coffee: A Leader at a Crossroad

Name: Kingdom Coffee: A Leader at a Crossroad (English version)
SKU: W46403

Hayden Woodley, Kaitlin Butler

Product #:W46403

Supplier:Ivey

Discipline:Organizational Behaviour/Leadership, Strategy

Setting:Canada, 2022

Details:Case (PDF) • 7 pages • 2025-10-20

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Jesse Singleton, founder and owner of Kingdom Coffee, reflected on the struggles of his father, Jim Singleton, with homelessness and addiction. Inspired by his father’s journey to recovery, Jesse opened Kingdom Coffee as a mission-driven coffee roasting and retail company, using the proceeds to help those struggling with homelessness and addiction. Proud of the business’s growth, Jesse considered a new opportunity: a partnership with a local brewery to launch a cold brew and a beer. Although the collaboration promised financial benefits and brand exposure, Jesse questioned whether it was aligned with Kingdom Coffee’s mission and vision.

Learning Objectives

After working through the case and assignment questions, students should be able to do the following:

Evaluate how partnership opportunities can impact a company’s mission, operations, or growth objectives.
Recognize the complexity of an entrepreneurial business using its platform to address societal issues while operating as a for-profit business.
Understand how personal experiences and resilience can shape a leader’s character and business strategies.

Kingdom Coffee: A Leader at a Crossroad

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Learning Objectives