Kolhapuri Sandals: Prada and the Cultural Appropriation Controversy
Tamal Samanta, Sk Abu Khalek, Bishal Dey Sarkar
Product #:W46323
Supplier:Ivey
Discipline:General Management, Marketing
Setting:India, Italy, 2025
Industries:
Your Price:$9.71
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Learning Objectives
- Distinguish between cultural appreciation and cultural appropriation by analyzing the ethical obligations of global brands before product launches.
- Evaluate the roles, interests, and power dynamics of key stakeholders involved in cross-cultural business practices.
- Apply justice theory in assessing fair resolutions to ethical disputes involving traditional knowledge and cultural heritage.
- Formulate strategic communication and engagement frameworks that enable global brands to ethically collaborate with origin communities and turn controversies into opportunities.