KUKA: Planning for the Future of Automation

Name: KUKA: Planning for the Future of Automation (English version)
SKU: P-1162-E

Sachon, Marc; Sastre Boquet, Isaac

Product #:P-1162-E

Supplier:IESE Publishing

Discipline:Operations Management

Setting:Alemania; China, 2017

Details:Case (PDF) • 4 pages • 2017-04-18

Subjects:

Innovation Automation Technology and analytics Business management Operations and supply chain management

Geography:

China Asia

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$10.54

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The case presents the main current developments in automation and industrial robotics through KUKA AG, one of the largest automation companies in the world. One of KUKA's customers - an automotive OEM - is looking to invest on automation as it expands its operations to meet growing demand, and the case opens up the debate on how should this company capture the opportunities - and prepare itself for the challenges - presented by the new generation of robotics and automation.

Learning Objectives

The case intends to showcase the opportunities presented by automation, and how those threaten to disrupt traditional manufacturing. How can companies prepare?