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Kurma Vedic Village: Embracing Sustainable Living in the Vedic Way

Vinit Vijay Dani, Ramesh Avadhanam

Product #:W36672
Supplier:Ivey
Discipline:Marketing, Sustainability
Setting:Australia, Fiji, India, Nepal, 2023
Details:Case (PDF) • 16 pages • 2024-09-30

Subjects:

EntrepreneurshipEmerging marketsEconomicsEnvironmental sustainabilitySustainable business practicesBusiness and societyCorporate social responsibilitySales and marketingLeadership and managing peopleMarketingManagement

Industries:

Public administration and nonprofits

Geography:

Australia and OceaniaAsiaAustraliaFijiIndiaNepal
Your Price:$9.71

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In August 2023, Kurma Vedic Village, located in the Srikakulam district of Andhra Pradesh, India, was steeped in Vedic culture. The 70 residents in the village embraced minimalistic life and achieved self-sufficiency through land, cattle, and Krsna consciousness. They renounced modern conveniences such as electricity, internet access, and cooking gas in favour of traditional agricultural methods, village technologies, clothes made from handloom, and barter systems for transactions, which led to a simple life of sustainability and self-sufficiency. Kurma Vedic Village relied on funding from devotees and guests to the village for its continuing service. It also provided traditional Vedic education to students in Vedic Mathematics, Mahabharata, English, Telugu, Sanskrit, and life skills such as carpentry, animal husbandry, weaving, and traditional constructions. However, it was facing various challenges related to funding, scaling, and geographic expansion. How could Kurma Vedic Village overcome the challenges and promote Vedic culture and lifestyle across India?

Learning Objectives

This case study is suitable for undergraduate modules in entrepreneurship, sustainability, and spirituality in emerging markets. After working through the case and assignment questions, students will be able to do the following:

  • Understand the Vedic way of life and its contribution to sustainability and individual well-being.
  • Examine challenges and myths related to sustainability.
  • Evaluate how well eco-villages and spiritual organizations across India and the world are able to achieve the United Nations’ 17 Sustainable Development Goals.
  • Consider the different approaches used by smart cities and smart villages to promote sustainability.
  • Explore the ways that KVV can expanding and promote the Vedantic culture in other regions.
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Case Study: Kurma Vedic Village: Embracing Sustainable Living in the Vedic Way (English version) | Ivey Publishing