<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for La Corpo, Act I: The First Year

La Corpo, Act I: The First Year

Perez Cuevas, Monica;Turner, Patrick;Bovard, Timothy;Carrick, Anne-Marie

Product #:IN-S031
Supplier:INSEAD
Discipline:Entrepreneurship
Details:Case (PDF) • 12 pages • 2008-09-18 (Rev: 2015-02-23)

Subjects:

EntrepreneurshipChange management
Your Price:$9.71

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

This set of two cases describes how two MBA alumni acquired a long-established business in France, and, despite all their efforts to modernise it, grow it and apply best practices as learned in business school (Case A), finally turned it into a loss-making and cash-bleeding company (Case B).

Loading
Case Study: La Corpo, Act I: The First Year (English version) | Ivey Publishing