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Product cover image for La Tour: Winning In The Private Hospital Industry With Value-Based Healthcare

La Tour: Winning In The Private Hospital Industry With Value-Based Healthcare

Pulcrano, Jim;Lucenay, Natasha;Boekraad, Didier;Miller, Barry W.;Vetterli, Arnold

Product #:IMD-7-2450
Supplier:IMD
Discipline:Communications
Setting:Switzerland, 2018-2022
Details:Case (PDF) • 13 pages • 2023-05-16 (Rev: 2023-05-03)

Subjects:

Organizational cultureOrganizational behavior

Industries:

Healthcare sector

Geography:

SwitzerlandEurope
Your Price:$10.54

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This case describes the journey of a new CEO bringing an innovative vision and strategy to a for-profit hospital under new ownership. It shows the application of a value-based health outcome approach in this setting, focused on the strategic approach, marketing and branding customer-centricity, and leadership challenges. The case describes key drivers: insurance reimbursement and cost pressures, shareholder ROI, consultant physician and surgeon demands, and patient needs and expectations.

Learning Objectives

• How to create and implement change
• How to lead employees and non-employee key stakeholders towards an innovative top-down transformation
• How to communicate strategy with clear branding and internal and external messaging.
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Case Study: La Tour: Winning In The Private Hospital Industry With Value-Based Healthcare (English version) | Ivey Publishing