Laptops Unlimited: Buyer Information

Name: Laptops Unlimited: Buyer Information (English version)
SKU: CCW110413A

Ames, Daniel

Product #:CCW110413A

Supplier:Columbia Business School

Discipline:Organizational Behaviour/Leadership

Setting:2011

Details:Role-Play (PDF) • 2 pages • 2011-08-04

Subjects:

Organizational culture Organizational behavior

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This two-part role play provides background for both parties in a negotiation: the sales representative for Laptops Unlimited and the manager at Larson Corporation who is considering the purchase of 10 laptop computers.

This is a Role-play case designed to enhance experiential learning.

Learning Objectives

How should both parties involved in a sale negotiate the best deal?