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Product cover image for Lay's Potato Chips in Hungary (C): The Second 'Money in the Bag' Promotion

Lay's Potato Chips in Hungary (C): The Second 'Money in the Bag' Promotion

Brendl, Miguel;Malaviya, Prashant;Laslo, Szocs

Product #:IN-S442

Supplier:INSEAD

Discipline:Marketing

Details:Supplemental Case (PDF) • 9 pages • 2006-01-07

Subjects:

Marketing Advertising Sales Consumer behavior Decision making

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Supplement case for INS439.

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Supplemental Case Study: Lay's Potato Chips in Hungary (C): The Second 'Money in the Bag' Promotion (English version) | Ivey Publishing