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Product cover image for Le Taux Modèle: ING Direct, A Growing Success Story

Le Taux Modèle: ING Direct, A Growing Success Story

Dermine, Jean

Product #:IN-S557
Supplier:INSEAD
Discipline:Finance
Details:Case (PDF) • 9 pages • 2005-05-31

Subjects:

AccountingInterest rates
Your Price:$9.71

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The case discusses the financial strategy of ING Direct, a telephone/internet retail bank that has been growing rapidly in eight countries. It presents both the deposit pricing strategy, and the asset allocation of the bank.

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Case Study: Le Taux Modèle: ING Direct, A Growing Success Story (English version) | Ivey Publishing