Leading across boundaries: Lucia Fargolo at FoodCo

Name: Leading across boundaries: Lucia Fargolo at FoodCo (English version)
SKU: ESMT–422–0194–1

Nora Grasselli; Gianluca Carnabuci; Angeliki Papachroni

Product #:ESMT–422–0194–1

Supplier:ESMT European School of Management and Technology

Discipline:Organizational Behaviour/Leadership

Details:Case (PDF) • 5 pages • 2022-04-12

Subjects:

Emotional intelligence Managing yourself Organizational culture Organizational behavior

Industries:

Food and beverage sector

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$9.71

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Lucia Fargolo is a dynamic high potential who joined FoodCo – a global fast moving consumer goods (FMCG) company at the beginning of their digital transformation journey. After a promotion to department head, Lucia is preparing the global Social Media Marketing strategy. The implementation should start be piloted with a few brands. While Lucia is planning for the launch of the pilot with the brand category managers, there is however a hiccup: one seasoned brand manager seems to be totally off-board with Lucia’s plan. He doesn’t even show up for the strategy workshop she organized. What should Lucia do now?

The company, all names, characters, and incidents portrayed in this case are fictitious. No identification with actual persons, places, companies, and products is intended or should be inferred.

Learning Objectives

Introduce key concepts of organizational leadership, such as managing formal vs. informal organizational structure, formal and informal boundaries, dealing with conflicts, difficult conversations (online), dealing with the diversity aspect in organizations, ie. the concepts of in-group vs. outgroup, dealing with power and politics in organizations, creating alliances, communicating, initiating, implementing cross-silo organizational change; reflect on the peculiarities and specific challenges lateral leadership for middle managers in a “sandwich” position ie. necessity to manage up, down and across the organizational hierarchy, reflect on specific challenges relating to introducing digital transformation initiatives in a rather traditional organization / industry.