Leading Minds Instead of Managing Behaviour

Recent findings in neuroscience offer valuable insights for business management, as they have shown that much of managers’ behaviour is self-defeating. Three discoveries in particular — that the world is mentally- and not physically-oriented, that reasoning is not objective, and that ideas change the brain — have applications for better management. Jacobs, the author of Management Rewired, discusses the limitations of giving feedback to employees, the nature of rewards, and the importance of positive narratives. The article finishes with a Q&A that summarizes many of the most significant applications of brain science to management.