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Product cover image for Leasun: Digital Transformation of a Traditional Canned Food Company

Leasun: Digital Transformation of a Traditional Canned Food Company

Haifen Lin, Xiangtong Liu

Product #:W25048
Supplier:Ivey
Discipline:Organizational Behaviour/Leadership, Strategy
Setting:Eastern Asia, 2020
Details:Case (PDF) • 11 pages • 2021-12-01

Subjects:

Organizational transformationBusiness managementOrganizational cultureOrganizational behaviorStrategy

Industries:

Fabrication and manufacturing

Geography:

Asia
Your Price:$10.54

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Founded in 1996, Dalian Leasun Food Co., Ltd. had become one of the largest canned food manufacturers in northeast China by 2020. In 2016, it began a digital transformation, adopting digital technologies such as data mining and cloud computing. The company also revised its internal operations and adopted an omnichannel sales strategy. Digital transformation enabled Dalian Leasun Food Co., Ltd. to move beyond the traditional retail and distribution market, which was becoming oversaturated. Its successful transition also helped the company maintain a stable sales growth rate during the COVID-19 pandemic. The next stage for its digital transition however, presented a dilemma. One option for the chairman of the company was to develop a customer-oriented platform and create value for customers. The other option was to digitalize the company’s supply chain and internal management system. The chairman had to decide which direction to follow.

Learning Objectives

This case is suitable for strategic management courses at the undergraduate or graduate level. It can also can be used to evaluate reasons and requirements for a traditional company’s digital transformation. After working through the case and assignment questions, students will have the opportunity to do the following:
  • Analyze the internal and external reasons for a traditional manufacturing company to digitize its operations.
  • Use the resource-based view (RBV) and the value, rarity, inimitability, and organization (VRIO) frameworks to identify the core resources required for a company’s digital transformation.
  • Evaluate the dynamic capabilities of a company to seize opportunities ahead of competitors and build a competitive advantage.
  • Analyze the digital transformation of a traditional manufacturing company.
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Case Study: Leasun: Digital Transformation of a Traditional Canned Food Company (English version) | Ivey Publishing