LegalVision in 2021

Name: LegalVision in 2021 (English version)
SKU: IN-2351

Anderson Philip

Product #:IN-2351

Supplier:INSEAD

Discipline:Strategy

Setting:Other Regions

Details:Case (PDF) • 17 pages • 2021-03-17

Subjects:

Strategy Strategy execution Business models Entrepreneurship

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INSEAD alumnus Lachlan McKnight founded a company in Australia in 2012 to disrupt the legal services industry through digitally-enabled and delivered services supported by a proprietary IT system and search engine optimization. The case traces the journey through 2021, when he decides to build up the subscription business model side of the enterprise. The decision focuses on how he should execute the strategy – using a learning-by-doing approach to understand what works as the subscription business scales up.

Learning Objectives

Consider how to execute a strategic shift in business model to drive growth in the digital age, particularly under conditions of high uncertainty, with an emphasis on experimentation and agile scaling up of success.