Lessons From Breakthrough Strategic Moves Over the Last Century

The case entitled Lessons from Breakthrough Strategic Moves Over the Last Century' illustrates how businesses over the last 100 years have periodically broken away from the competition to create and capture new market space - often giving rise to entirely new industries. Yet, to date, there is very little understanding of the underlying strategic logic behind these breakthrough strategic moves. This case and its accompanying video examines whether there is a shared pattern across these strategic moves by examining three representative industries that touch peoples' everyday lives: autos - how people get to work; computers - what people use at work; and movie theaters - where people go after work for entertainment.