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Product cover image for Local Pulse: Growing a Values-Oriented Firm

Local Pulse: Growing a Values-Oriented Firm

Cheryl Gladu

Product #:W27024
Supplier:Ivey/Concordia
Discipline:Entrepreneurship, Organizational Behaviour/Leadership
Setting:Canada, 2021
Details:Case (PDF) • 10 pages • 2022-12-13

Subjects:

Business growthCorporate strategyOrganizational cultureEntrepreneurshipOrganizational behavior

Industries:

Goods, trade, and consumer services

Geography:

North AmericaCanada
Your Price:$10.54

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In early 2021, Kent Fawcett was a food entrepreneur facing typical questions around scaling his enterprise, Local Pulse. Driven by a personal passion for food as a means to heal both people and the planet, he developed a line of shelf-stable plant-based foods, including breakfast cereals and dehydrated hummus. Since 2018, he had been offering his products online and at the local farmers’ market in Kamloops, British Columbia. He started selling Local Pulse goods wholesale and was beginning to understand the scale at which he would have to produce the goods in order for his business to be financially sustainable. Fawcett was not sure if he was ready to take the financial risk of investing in new facilities to grow the business.

Learning Objectives

This case is intended for use in undergraduate-level entrepreneurship or small business management courses. This case offers students an opportunity to consider choices common to entrepreneurs as they move from concept testing to scaling a good or product. This particular juncture can feel uncomfortable for many entrepreneurs as they consider moving away from the work that they are passionate about and toward a more managerial or leadership position within a firm. After working through the case and assignment questions, students will be able to do the following:
  • Apply PESTLE analysis to comprehend the general environment and industry-specific context faced by the case protagonist.
  • Learn how to evaluate an expansion opportunity.
  • Learn about the challenges particular to the early stages of growth.
  • Describe the trade-offs involved in expanding sales.
  • Consider how personal values can guide decision-making.
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Case Study: Local Pulse: Growing a Values-Oriented Firm (English version) | Ivey Publishing