Mabel's Labels: Leading in a Results-Only Work Environment

Alison Konrad; Lindsay Birbrager

Product #:9B15C013

Supplier:Ivey

Discipline:Entrepreneurship, Organizational Behaviour/Leadership

Setting:Canada, 2012

Details:Case (PDF) • 14 pages • 2015-10-14

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This case describes the implementation of a results-only work environment (ROWE) at Mabel’s Labels, a successful entrepreneurial firm in Canada. Under ROWE, employee performance is managed by examining outcomes and accomplishments, not by measuring the amount of time people spend at the workplace. The case provides details of the change process and ROWE implementation. The change leader views ROWE as a strategic initiative to enhance the organizational culture and is pleased with employee attitudes and productivity under ROWE. She wonders, however, what next steps are needed to mitigate emerging issues, such as employee coordination, team building and the assimilation of new employees.

Learning Objectives

This case is intended for use in general organizational behaviour courses, or, more specifically, in a course that focuses on gender and diversity or on change management. The case has the following learning objectives:

To understand workplace flexibility models and their impact on firms and employees.
To understand the benefits and costs of leading in a ROWE environment.
To provide an opportunity to analyze a major organizational change initiative and develop recommendations midstream.

Mabel's Labels: Leading in a Results-Only Work Environment

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Learning Objectives