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Product cover image for MacKinnon Brothers Brewing Company: Building a Farm-Based Brewery

MacKinnon Brothers Brewing Company: Building a Farm-Based Brewery

Neil Maltby

Product #:W37041
Supplier:Ivey
Discipline:Entrepreneurship, Sustainability
Setting:Canada, 2023
Details:Case (PDF) • 10 pages • 2024-06-17

Subjects:

Business growthEnvironmental sustainabilityCorporate strategyBusiness and societyLeadership and managing peopleEntrepreneurshipManagement

Industries:

Food and beverage sector

Geography:

North AmericaCanada
Your Price:$9.71

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Ivan and Dan MacKinnon grew up on a farm in Bath, Ontario, where the brothers learned about the importance of farming and local supply chains. In 2014, the brothers put together their farming assets and brewing and engineering skills and launched their farm-based brewery, MacKinnon Brothers Brewing Company. After nearly 10 years of operations, the MacKinnons were faced with a growth challenge. Should they leverage their farm brewery brand and grow its distribution beyond the local region? Or should they “dig in” on their local farm concept and explore more sustainable growth options in the food and beverage tourism industry?

Learning Objectives

This case would be appropriate as an introduction to sustainable business or small business in a first-year business course and as part of the managing growth section of an upper-year undergraduate business course in entrepreneurship.

After working through the case and assignment questions, students will be able to do the following:
  • Describe the growth decisions and challenges for a small business operating in the Canadian craft beer industry.
  • Apply the product market matrix to the analysis and evaluation of growth opportunities.
  • Evaluate growth decisions within the context of neolocalism and an emphasis on local economies.
  • Describe the distinct industry dynamics of the Canadian craft beer industry.
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Case Study: MacKinnon Brothers Brewing Company: Building a Farm-Based Brewery (English version) | Ivey Publishing