Madras Crocodile Bank Trust: Sustainable Survival Challenges

Vijayabaskar M, Manoj Gour Chintaluri, Lubza Nihar, Santanu Mandal

Product #:W36676

Supplier:Ivey

Discipline:General Management, Marketing

Setting:Bangladesh, India, Sri Lanka, 2022

Details:Case (PDF) • 9 pages • 2024-07-11

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This case focused on the scenario of income inadequacy at the Madras Crocodile Bank and Centre for Herpetology, a notable zoo in Mamallapuram, Tamil Nadu, India. The zoo was run on the income it generated through visitors’ fees, corporate sponsorship, individual donors, and grants. It was under pressure to increase its revenue, reduce the surplus of reptiles, and maintain the climatic conditions inside the premises. The solution potentially lay in aligning its economic, social, and environmental challenges; that is, in achieving triple bottom-line excellence to save the people, the planet, and the profit.

Learning Objectives

After reviewing the case, students will have the opportunity to do the following:

Appreciate and understand the role that a social enterprise, like a zoo, plays in meeting social, environmental, and financial outcomes.
Be acquainted with running a social enterprise and the interdependencies of the previous three parameters.
Understand the role of a zoo in meeting consumer needs and establishing a competitive structure to redefine its value proposition.
Understand the sustainability factors that are involved in in social enterprises.

Madras Crocodile Bank Trust: Sustainable Survival Challenges

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Learning Objectives