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Product cover image for Making a Blue Ocean Strategic Move That Discourages Imitation: The Case of Wikipedia

Making a Blue Ocean Strategic Move That Discourages Imitation: The Case of Wikipedia

Kim, W. Chan;Mauborgne, Renee;Ling, Katrina

Product #:BOS-020
Supplier:INSEAD
Discipline:General Management
Details:Case (PDF) • 12 pages • 2011-09-01 (Rev: 2014-08-25)

Subjects:

Value propositionsStrategy
Your Price:$9.71

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This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry. The case teaches participants the importance of aligning the three strategy propositions of value, profit, and people around both differentiation and low cost to break the value-cost trade-off and create a blue ocean that is hard to imitate.

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Case Study: Making a Blue Ocean Strategic Move That Discourages Imitation: The Case of Wikipedia (English version) | Ivey Publishing